Tame Impala? “Never heard of them” you may say. Well I was in the same boat for a long while.
What came first, the song or the video in terms of entering my own consciousness?
Hard to tell really.
It is not quite the same as hearing yet another Groove Armada track on a car tv advert. You know the song already, so the advert is not really important. In fact it is verging upon the annoying.
So which came first the video or the sound track?
Who cares in this case?