Tame Impala? “Never heard of them” you may say. Well I was in the same boat for a long while.
What came first, the song or the video in terms of entering my own consciousness?
Hard to tell really. But I saw this initially on Vimeo and loved the video first and foremost. It is a surfing video that happens to use the track as its theme tune. The whole package did not encourage me to surf, but it did make me look up the band involved.
It is not quite the same as hearing yet another Groove Armada track on a car tv advert. You know the song already, so the advert is not really important. In fact it is verging upon the annoying after a while.
So which came first the video or the sound track?
Who cares in this case? Loving it all.
Watching the Editor’s pick list on Vimeo makes you wonder about how much junk has to be watched by the staff in order to derive that list. However you do get rewarded with the occasional golden nugget. As in this case where my jaw dropped on seeing this for the first time. Spellbinding. And I ask myself how long did this film take to be made in itself?