Tame Impala? “Never heard of them” you may say.  Well I was in the same boat for a long while.

What came first, the song or the video in terms of entering my own consciousness?

Hard to tell really. But I saw this initially on Vimeo and loved the video first and foremost. It is a surfing video that happens to use the track as its theme tune. The whole package did not encourage me to surf, but it did make me look up the band involved.

It is not quite the same as hearing yet another Groove Armada track on a car tv advert. You know the song already, so the advert is not really important. In fact it is verging upon the annoying after a while.

So which came first the video or the sound track?

Who cares in this case? Loving it all.